MCCE 2020 Business Plan
Mission: The Minnesota Chamber of Commerce Executives advances the effectiveness of chamber professionals by providing career development, communications, and networking to ensure professional and organizational growth.
1) Education and Networking
Provide strong and consistent professional development opportunities through MCCE events and conferences. Continue to offer training for professionals at all levels of experience focused on the theme of building professional leadership and organizations for the future.
A. Annual Meeting: February 11-13, 2020. Deliver a conference agenda offering the opportunity to enhance leadership development skills, focus on current policy issues, and allow an extensive networking opportunity.
Location: Sheraton Saint Paul Woodbury
Host: Laurie Staiger, Woodbury Chamber of Commerce
Committee members: Angie Whitcomb, Matt Kilian, Mary Hodson
B. New Executive Orientation: Coordinate brief orientation sessions for new executives and their mentors to be held as part of the Annual Meeting and Fall Conference.
C. Summer Refresh: May 28, 2020. This one day conference, designed for chamber staff at all levels, will focus on the fundamentals of running successful chambers, and the issues and trends facing the business community.
Location: The Park Event Center, St. Cloud
Host: Teresa Bohnen, St. Cloud Area Chamber
Committee members: Brad Gruhot, Angie Whitcomb, Barry Wilfarht
D. Fall Conference: September 23-25, 2020. Coordinate a highly valuable learning opportunity showcasing the expertise of fellow chamber professionals and industry experts.
Location: Chase on the Lake Resort, Walker
Host: Cindy Wannarka, Leech Lake Area Chamber of Commerce
Committee members: TBD
E. Regional Groups: Continue to provide support and specialized training opportunities for the regional groups throughout the state. Offer resources and development as needed to the individual regions including the relaunch for the Southeast and Central MN groups. Leverage regional groups to communicate about MCCE and Minnesota Chamber activities.
F. Executive Leadership Program: Held every other year, this six-day program (one day per month hosted by a local chamber) is focused on executives looking to advance their career in the chamber industry and develop their professional leadership skills. Applicants will be accepted who have demonstrated a commitment to the chamber of commerce industry and desire to succeed in this profession.
Committee: Angie Whitcomb, Ken Warner, Nort Johnson, Mary Hodson, Teresa Bohnen
G. Webinar Series: Offer webinars three times per year as training opportunities for chambers staff and volunteer leaders.
2) Peer Development
Offer members support and accessible, affordable training to strengthen their professional skills and organizational operations.
A. New Executives: New executives receive a personal welcome call, letter, and visit by MCCE staff members to introduce the industry and offer resources available through MCCE. Conference certificates are also presented for use within one year of service for all new executives.
B. Mentorship: Assign mentors to new executives to help engage them in MCCE activities. Explore opportunity to establish a mentor program with all executives in Minnesota.
C. Scholarships: Continue to sponsor and promote scholarships to MCCE conferences, U.S. Chamber Institute, U.S. Chamber Government Affairs Conference and Leadership Minnesota. Some scholarships may also include lodging and travel expenses.
Committee: Brad Gruhot, Barry Wilfarht, Doug Loon, Brad Meier, Robin Anthony
D. Resource Library: Continue to build out the MCCE resource library through industry best practices from local chambers as well as national partners.
3) Industry Development
Develop opportunities to feature the Chamber industry as a relevant community stakeholder and profession through education, programs, and engagement of professional staff, volunteers, and general public.
A. Internship Programs: In an effort to attract talent to the chamber industry, MCCE will focus on developing and promoting internship programs at local chambers. MCCE may offer matching funds to help local chambers fund interns. Specific criteria and career follow up will also be implemented to ensure that the internships are valuable and attracting students to chamber careers.
B. Board of Directors: Identify opportunities to engage with board members to inform them of the benefits of MCCE and the importance of the chamber industry; provide resources and counsel during executive transitions.
C. Emerging Leaders Orientation: Held annually for staff members of local chambers who have been identified as future industry leaders. Resources will be shared to inform participants about internal career opportunities as well as development career pathways within the industry as a profession.
4) Marketing and Communications
Build visibility and recognition for MCCE, and the benefits of involvement to further engage current members and attract new members through stronger brand development.
A. Web site: Refresh content on the MCCE website to ensure it and provides easy to access resources and sells the benefits of membership.
B. MCCE Brand: Implement the revised MCCE logo and brand in the website, collateral material, signage and other marketing tools.
C. Implement Video and Podcasts: Implement the use of video and podcasts to market MCCE to current and potential members; and consider short video clips as a way to market conferences and events.
D. Social Media: Continue to strengthen use of social media channels to inform MCCE members and others of the value of the association and industry.
E. Newsletter: Produce and distribute a monthly MCCE newsletter to provide education and information, share resources and success stories of local chambers, and promote the industry.