MCCE 2019 Business Plan

Education and Networking

Provide strong and consistent professional development opportunities through MCCE events and conferences. Continue to offer training for professionals at all levels of experience focused on the theme of building organizations for the future.

Annual Meeting:  January 10-11, 2019. Deliver a conference agenda offering the opportunity to enhance leadership development skills, focus on current policy issues and allow an extensive networking opportunity.

  • Location: DoubleTree St. Paul Downtown
  • Host: Saint Paul Area Chamber of Commerce

New Executive Dialogue: Coordinate brief orientation sessions for new executives and schedule a one-day session to be held in the spring of 2019

Summer Refresh:  May 30, 2019. This one day conference, designed for chamber staff at all levels, will focus on the fundamentals of running successful chambers, and the issue and trends facing the business community.

  • Location: Holiday Inn Hotel & Suites, St. Cloud
  • Host: Teresa Bohnen, St. Cloud Area Chamber of Commerce

Fall Conference: September 25-27, 2019. Coordinate a highly valuable learning opportunity showcasing the expertise of fellow chamber professionals.

  • Location:  Maddens on Gull Lake, Brainerd Lakes Area
  • Host: Matt Kilian, Brainerd Lakes Area Chamber

Regional Groups:  Continue to provide support and specialized training opportunities for regional groups throughout the state. Offer resources and development as needed by the individual regions. Leverage regional groups to communicate about MCCE and Minnesota Chamber activities.

Webinar Series: Consider offering a webinar every quarter as training opportunities for chambers staff and volunteer leaders. Include the volunteer training PowerPoint already developed.

Marketing and Communications

Build visibility and recognition for MCCE, and the benefits of involvement to further engage current members and attract new members through stronger brand development.

  • Website:  Revise and launch a new MCCE website in the first quarter of 2019. In doing so, ensure it helps sell the benefit of membership and provides easy to access resources.
  • MCCE Brand:  Implement the revised MCCE logo and brand in the website, collateral material, signage, and other marketing tools.
  • Implement Video:  Implement the use of video to market MCCE to current and potential members, and consider short video clips as a way to market conferences and events.

Peer Development: Engage Every Chamber Executive

Offer members support and accessible, affordable training to strengthen their professional skills and organizational operations.

  • Mentorship:  Continue to assign mentors to new executives to help engage them in MCCE activities.
  • Scholarships:  Continue to sponsor and promote scholarships to MCCE conferences, U.S. Chamber Institute, the U.S.
  • Chamber Government Affairs Conference and Leadership Minnesota: New scholarship models will include lodging and travel expenses.
  • Resource Library:  Continue to build out the MCCE resource library.
  • Internship Program:  In an effort to attract talent to the chamber industry, MCCE will focus on developing and promoting internship programs at local chambers.  MCCE may offer matching funds to help local chambers fund interns. Specific criteria and career follow up will also be implemented to ensure that the internships are valuable and attracting students to chamber careers.