March 2024 Board Member Newsletter Article

Laura Stein

Apr 09 2024

Leveraging Artificial Intelligence

Michelle Larson
President & CEO
Red Wing Area Chamber of Commerce

Artificial Intelligence (AI) is a game-changer and has been at the forefront of conversations in our business community. From manufacturing to business offices to retail, there are many ways AI can be used to create efficiencies, streamline operations, and optimize processes. Things that once used to be very time-consuming can now be automated. With any technology, user beware. While AI is beneficial, you also want to make sure your organization is protected and uses any software or programs wisely.

Have you considered using AI in your chamber? We certainly have. It’s a great tool for me when I’m experiencing writer’s block with a speech or need help wrapping my head around a topic. Beyond ChatGPT, there are countless other ways to utilize AI. Many find it beneficial to utilize AI to automate routine tasks, provide insights on data, communicate with online users, create newsletters, and so much more.

If you are new to the AI world and looking to introduce it to your chamber, ChatGPT is a useful tool and may be a good place to start. We use ChatGPT at the office, so I took the liberty of asking ChatGPT what it had to say about itself…

“Businesses can leverage ChatGPT, or similar AI models, in several ways to improve their operations and customer interactions:

  • Customer Support: ChatGPT can handle customer inquiries, provide support, and answer frequently asked questions, freeing up human agents to focus on more complex issues. This can improve response times and customer satisfaction.
  • Sales and Marketing: AI can be used to engage with customers, recommend products or services based on their preferences, and provide personalized offers, increasing sales and conversion rates.
  • Content Creation: ChatGPT can generate content for blogs, social media posts, and marketing materials, helping businesses maintain a consistent online presence and engage with their audience.
  • Data Analysis: AI can analyze large datasets to identify trends, predict customer behavior, and inform business decisions, enabling companies to make more informed and strategic choices.
  • Product Development: AI can be used to gather feedback from customers, generate ideas for new products or features, and test prototypes, helping businesses innovate and stay competitive.
  • Workflow Automation: ChatGPT can automate repetitive tasks, such as data entry, scheduling, and file management, freeing up employees to focus on higher-value activities.

Overall, ChatGPT can help businesses improve efficiency, reduce costs, and enhance the customer experience, making it a valuable tool in today’s competitive market.”

There you have it. You heard it straight from the horse’s mouth.

But in all seriousness, be smart and strategic about using AI. While there might be hesitation, I encourage you to give it a try. It’s helped to make our office more productive and with a position that seems to be pulling us in so many directions, it’s a useful tool!